If you want people to find your blog, you will need it to appear in search engines. For those with WildlifeDirect.org blogs ,search engine optimization (SEO) is handled by WildlifeDirect through Google.

A key to generating traffic is to have your site appear high up in search engine results for relevant searches. Ideally, this means appearing on the first page of search results, but showing up in the first three pages is pretty good. (Most searchers don’t venture past Page 3 of search results.)

Search engine optimization, or SEO, is the art of getting your site noticed by search engines so it is listed more frequently and ranked higher in “organic” (unpaid) search results. When users search for “lions” for example, you want them to quickly find your site on the subject of lions conservation.

The most important part of SEO are keyword phrases. Choosing a keyword phrase for each page on your blog is an essential part of SEO. Before you start writing a blog entry, think about what you’re going to be writing about. Then think about what you would type into a search engine to find what you’ll be writing about. While you’re writing your blog entry, make sure to include the search phrase in your entry, several times at least. Use the same keyword phrase in the title of the page and at lease twice in the first paragraph.

Use these keywords in your title and enter them into the ‘tags’ section. Use keywords and phrases that refer to your post – they should be words or phrases that people may use to search for your blog entry.