Start from the top with catchy headlines
Did you know that 8 out of 10 people read the headline, but only 2 out of 10 go further and read the actual blog post?1. Grab attention Your headline may be the only impression you make on a prospective reader. Unless your headline turns a browser into a reader, the rest of your words may as well not exist.
2. Communicate with key words A headline must also communicate a full message to its intended audience, and it absolutely must
3. Lure the reader into your body text. A compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more.
