Conservation Tools » communication http://wildstuff.edublogs.org Sharing practical conservation tools across the globe Sat, 12 Apr 2008 03:09:08 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Start from the top with catchy headlines http://wildstuff.edublogs.org/2008/03/28/start-from-the-top-with-catchy-headlines/ http://wildstuff.edublogs.org/2008/03/28/start-from-the-top-with-catchy-headlines/#comments Sat, 29 Mar 2008 02:50:15 +0000 wildstuff http://wildstuff.edublogs.org/2008/03/28/start-from-the-top-with-catchy-headlines/ Did you know that 8 out of 10 people read the headline, but only 2 out of 10 go further and read the actual blog post?1. Grab attention Your headline may be the only impression you make on a prospective reader. Unless your headline turns a browser into a reader, the rest of your words may as well not exist.

2. Communicate with key words A headline must also communicate a full message to its intended audience, and it absolutely must

3. Lure the reader into your body text. A compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more.

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